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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). As the recession wrapped up, they had to remind consumers of lean times.

Marketing 121
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Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Your writings are so very thought provoking, and now reading them will take a slice of my ever diminishing bandwidth. The Lean Startup Intensive is tomorrow at Web 2.0. Join the Lean Startup discussion at Web 2.0

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How to Flip Your Startup in 5 Steps

ReadWriteStart

Steve Blank, author of Four Steps to Epiphany , has helped formulate the thinking behind the Lean Startup methodology , together with Eric Ries. He observed that most startups that succeed aren't lean: their goal is to have an exit rather than a scalable business. This is lean development without any customer development.

Lean 144