Gust

JUNE 22, 2014

Blog image via Pixabay.com. I can attest from experience that publishing a regular blog to properly showcase your brand value, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates.

Startup 125

Startup Cofounder Social Media SEO 125

Gust

JANUARY 4, 2012

Many thanks to David Rose , Ilana Grossman , Justin Stanwix , and the whole Gust team for making the Gust Blog such a valuable platform and resource for entrepreneurs and angel investors. Sales and marketing plans , lists of prospects, supplier and subcontractor relationships, pricing data, media buying plans and strategies, etc.

Intellectual Property 143

Intellectual Property IP Startup United States 143

Gust

MARCH 9, 2014

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 146

Marketing SEM Viral Social Media 146

Gust

OCTOBER 7, 2012

Here are seven ways this can actually help your startup efforts, rather than hurt them: Initiate media interest. These days, new technologies and social trends are fanned from an ember into a flame by the media and word-of-mouth. People talk to people, and even competitors freely exchange news on trends and discoveries.

Stealth 131

Stealth Entrepreneur Incubator Engineer 131

Gust

JUNE 24, 2012

Use social media, search engine optimization, blogging, and mobile media. Everyone must have a web site that is complete, inviting, and easy to use. Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. These will beat word-of-mouth any day.

Marketing 136

Marketing Database Social Media Media 136

Gust

SEPTEMBER 12, 2011

I’m not referring to the use of viral media to spread good ideas; I’m referring to. Gust blog – which I hope you will follow – will have an original voice, but will not. Yet, despite the tremendous amount of innovation in our space, there is still a huge. amount of, (excuse the graphic word), regurgitation going on in our blogosphere.

Viral 107

Viral Global Audience Community 107

Gust

NOVEMBER 4, 2011

Rather than reinvent the wheel, I would point readers to Martin Kleppmann’s useful blog post with graphs illustrating the effects of a valuation cap on entrepreneurs, seed investors and later-round (typically VC) investors. (The cap is irrelevant if the next equity financing is at a valuation below the cap amount.)

Valuation 98

Valuation Pre-Money Valuation Merger Vesting 98

Gust

NOVEMBER 23, 2011

Without these two laws (or their equivalent), the social media revolution of the past decade would have been stillborn. See this blog post for a full discussion.). At the risk of beating a dead horse here, that includes everything from Amazon to Zynga, with sites like Facebook, Google, Twitter and Yelp in between.

IPO 110

IPO Prospectus SEC Intellectual Property 110

Gust

SEPTEMBER 13, 2011

The company was savaged by critics for its initial mishandling of the incident; reportedly, she got little response or assistance until she published a blog post on the subject, which spread virally and became a serious embarrassment to the company. (I In the age of social media, word travels lightning fast of this kind of incident.

Startup 98

Startup Silicon Valley Reputation Community 98