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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. In the book, the authors explore how frugal innovation can be used to create value in low-resource contexts. A frugal tap in Ghana. Image Credit: Amuzujoe.

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Strategy Roundtable For Entrepreneurs: Microsoft's $100K India Startup Challenge Grant

ReadWriteStart

The company has distribution through about 50 retailers in Chennai, and is looking for ways to market their product through online channels. We discussed guerilla p.r., Janardhan Swahar from Salem, India, presented Swayam Foods , a health food company that is focused on the Indian palette across snacks, quick-to-prepare items, etc.

India 119
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6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

This tactic works great for new movies, books, or gadgets. It would be unfair to skip social media platforms as the most obvious and easily utilized channels for guerrilla marketing tactics. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product. Social media.

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How to Have the Best Opening Day Ever

Up and Running

Spread word of the ceremony on your various social channels, and be sure to invite any VIPs in your area, such as city officials, nearby business owners, and other prominent industry leaders and tastemakers in your area. “This drew local officials and fellow business owners,” she says. “We Consider holding a VIP night or soft opening.

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Beware The Consultant

infochachkie.com

Guerilla Marketing Fail – What I Learned From The Austin Police. |. RingRevenue Creates A New Performance Marketing Revenue Channel. |. [link] Steve Wevick. John, Which website Rincon or Revupnet? Thanks, Steve. John Greathouse. Either will work, but go with Rincon. About John Greathouse. Select Category. Cash Flow Management (4).

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What is the perfect startup team?

www.quora.com

Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team? Don’t be afraid to try new things out.