Bootstrapping Campaign Distribution Viral 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. We're putting a 'Retweet' button inside the product to encourage viral growth.". I know of no companies who have " gone viral " because of buttons. Infection built-in, not bolt-on.
Startup Professionals Musings
OCTOBER 9, 2023
This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.
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Startup Professionals Musings
JANUARY 30, 2021
This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.
Startup Professionals Musings
FEBRUARY 7, 2015
This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. A small advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.
Reid Hoffman
MARCH 19, 2019
Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. The second is distribution —the ability to get product into the hands of customers. Plenty of headroom there!
Up and Running
MAY 23, 2016
If you’re working closely with partners who are helping you distribute your product, it’s especially important to make sure they understand who you are, how you speak, and who you serve. You could bootstrap your startup and do most of the tough legwork on your own, perhaps while you hold down another job. Step 5: Get financed.
Startup Professionals Musings
JANUARY 5, 2018
This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and support. An advisory board of outside people with experience in your domain can give you the unbiased feedback you need, as well as connections for setting up distribution and sales channels.
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