Steve Blank

OCTOBER 10, 2016

We naively thought we would have a viral campaign, but it took us 4 months to create and cost us $25,000. I thought I had to raise funding to compete with them, so I pitched to 26 companies here on Sand Hill Road in San Francisco and even Boston and New York. Filed under: Customer Development.

Entrepreneur 264

Entrepreneur Cofounder San Francisco Campaign 264

Startup Lessons Learned

APRIL 14, 2009

Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Labels: agile , customer development 15comments: Scott Shapiro said.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

OCTOBER 10, 2016

We naively thought we would have a viral campaign, but it took us 4 months to create and cost us $25,000. I thought I had to raise funding to compete with them, so I pitched to 26 companies here on Sand Hill Road in San Francisco and even Boston and New York. Filed under: Customer Development.

Entrepreneur 120

Entrepreneur Cofounder San Francisco Campaign 120