ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Demand generation vs. lead generation: Critical differences.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

YoungUpstarts

MAY 8, 2014

Others are based on misconceptions about how the business world works, what motivates customers, and so forth. Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. Holding resources in reserve.

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

YoungUpstarts

DECEMBER 1, 2013

You’re ready to expand your customer base — almost. However, you’re certain it can’t be done without buying and mastering a certain software program that lets you personalize your marketing efforts. And when you’re bootstrapping a business, a mistake can be even more costly than not leveraging a chance for advancement.

Florida 182

Florida Cofounder Tampa Hiring 182