Lean Goes Better with Coke – the Future of Corporate Innovation
Steve Blank
NOVEMBER 7, 2013
Almost every large organization has some kind of incubator or accelerator program. We found we needed to hire expert starters—people who knew how to bootstrap, build MVPs, find a free or very low-cost way of testing a hypothesis, pitch, pivot, etc. There are co-working spaces in basically every city in the world—from Nepal to New York.
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