Lean Goes Better with Coke – the Future of Corporate Innovation
Steve Blank
NOVEMBER 7, 2013
In 2012 I got together with Alexander Osterwalder , Henry Chesbrough and Andre Marquis to think about the Lean and the future of corporate innovation. What we didn’t envision was that one creative corporate VP would take that post and build a world-class corporate innovation program around it. We’re betting on the latter.
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