Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
This concept is illustrated in the heuristic below: Value force outweighs cost force. The BostonGlobe.com achieved a 17% increase in subscribers and The Boston Globe newspaper attained 3,000 new customers and a total of more than $3.6 How The Boston Globe Leverages Value to Thrive in a Turbulent Marketplace.
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