Burn Rate Business Model Business Plan Customer Development 
Steve Blank
SEPTEMBER 5, 2018
Given the stock market was buying “the story and vision” of anything internet, inflated expectations were more important than traditional metrics like customers, growth, revenue, or heaven forbid, profits. Startups wrote business plans, generated expansive 5-year forecasts and executed (hired, spent and built) to the plan.
Steve Blank
NOVEMBER 18, 2010
The revenue numbers and revenue model came from a startups original Business Plan. A business plan has a set of assumptions (who’s the customer, what’s the price, what’s the channel, what are the product features that matter, etc.) that make up a business model. Ritualized Crises.
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Steve Blank
JUNE 1, 2011
Reinventing the board meeting may offer venture-backed startups a more efficient, productive way to direct and measure their search for a profitable business model. Yet boards of large companies exist to monitor efficient strategy and execution of a known business model. The Wrong Discussion s. There’s a better way.
Steve Blank
JUNE 1, 2011
Reinventing the board meeting may offer venture-backed startups a more efficient, productive way to direct and measure their search for a profitable business model. Yet boards of large companies exist to monitor efficient strategy and execution of a known business model. The Wrong Discussion s. There’s a better way.
Startup Lessons Learned
MARCH 13, 2009
Do some Customer Development instead. Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think. The problem is that customers dont read your business plan. Gattiker said.
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