Startup Lessons Learned

JANUARY 30, 2009

Build a truly mainstream product. Build the product in stealth mode to build buzz for the eventual launch. The whole company and board play-tested the product to see its new features first hand. Everyone had fun; the product worked. After years of engineering effort, changing these assumptions was incredibly hard.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Startup Lessons Learned

MARCH 27, 2009

The full formula works like this: runway = cash on hand / burn rate # iterations = runway / speed of each iteration Very few successful companies ended up in the same exact business that the founders thought theyd be in (see Founders at Work for dozens of examples). Were talking PayPal -sized variations.

San Francisco 117

San Francisco Lean Continuous Deployment DC 117

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Establish credibility with potential partners.

San Francisco 168

San Francisco PR Lean Early Stage 168