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Lessons Learned: Don't launch

Startup Lessons Learned

And even worse, wed cranked up the burn rate in order to be ready to handle all those millions of mainstream customers we anticipated. In fact, we often felt frustrated when new startups with a fraction of our success got terrific write-ups in Silicon Valley-centric venues.

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Lessons Learned: Achieving a failure

Startup Lessons Learned

After years of engineering effort, changing these assumptions was incredibly hard. The passionate early adopters who flocked to the product at its launch could not sustain this outsized burn rate. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy.