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Lessons Learned: Cash is not king

Startup Lessons Learned

The full formula works like this: runway = cash on hand / burn rate # iterations = runway / speed of each iteration Very few successful companies ended up in the same exact business that the founders thought theyd be in (see Founders at Work for dozens of examples). Case Study: Continuous deployment makes releases n.

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Lessons Learned: Don't launch

Startup Lessons Learned

New York Times, Wall Street Journal, CNN, the works. And even worse, wed cranked up the burn rate in order to be ready to handle all those millions of mainstream customers we anticipated. Case Study: Continuous deployment makes releases n. We really did it well, with a great PR firm and great coverage.

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Lessons Learned: Achieving a failure

Startup Lessons Learned

The passionate early adopters who flocked to the product at its launch could not sustain this outsized burn rate. We can capitalize on new customers. Case Study: Continuous deployment makes releases n. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy.