Remove Burn Rate Remove Metrics Remove SEM Remove Viral
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Lessons Learned: Don't launch

Startup Lessons Learned

If the viral coefficient is 0.9, And even worse, wed cranked up the burn rate in order to be ready to handle all those millions of mainstream customers we anticipated. Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. Pay attention to your fundamental driver of growth.