Lessons Learned: Don't launch
Startup Lessons Learned
MARCH 13, 2009
If the viral coefficient is 0.9, And even worse, wed cranked up the burn rate in order to be ready to handle all those millions of mainstream customers we anticipated. Start with a five-dollar-a-day SEM campaign. Build a gigantic river of momentum with minimal effort so you dont get burned out. before you launch.
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