Business Model Business Plan Leadership Non-disclosure Agreement 
Steve Blank
DECEMBER 7, 2009
Our business model changed as we realized that to become a large company, we needed to automate more than just a few marketers. We consciously didn’t ask potential customers to sign a Non-Disclosure Agreement (NDA). making use of non disclosure agreement is both expensive and counter productive.
www.frozennorth.org
SEPTEMBER 16, 2011
Every one of these companies believed they had a unique idea, either a piece of technology, a business model, or a way of building a product. Non-disclosure agreements (NDAs) were the order of the day. Good venture capitalists understand this, and many will refuse to sign an NDA before looking at a business plan.
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