Business Model Channel Continuous Deployment SEM 
Startup Lessons Learned
SEPTEMBER 22, 2008
Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
Startup Lessons Learned
MARCH 13, 2009
Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. You have to know your business model. Most startups launch before theyve figured out what business theyre in. Start with a five-dollar-a-day SEM campaign. Dont scale.
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