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I’m not afraid to pick up the phone, cold call someone, use LinkedIn to find someone who’s recently left a company that might be considered competitive and ask them for advise around the business model and marketplace. Now our biz model is lighter, more flexible. How can I lower my apps churn rate? Listen to it.

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There’s non-profit organizations, and incubators, and accelerators, of like-minded people, and startup weekends are now global, and that’s a great place because everybody that goes there is interested in starting a business, and there’s usually a great mix of talent. Then referral rates and opt-out rates.

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