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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

In this excerpt from The Lean Entrepreneur , by using fishing as an analogy, Brant and Patrick reveal how market segmentation influences your business model and why “For Whom” is as important as “What” to build. Market segments drive your business model. Not an online clothing catalog, mind you, but a clothing company.

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What is a startup?

Startup Lessons Learned

This is equally true of a packaged good in a grocery store, an ecommerce website, a non-profit social service or a variety of government programs. Most businesses – large and small alike – are typically excluded by this context. Most businesses – large and small alike – are typically excluded by this context.

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Top 120 Startup Posts for 2010

SoCal CTO

Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc. 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? .