Business Model Customer Development Early Stage PR 
Steve Blank
SEPTEMBER 5, 2023
In the early stages of a startup your hypotheses about all the parts of your business model are your profound beliefs. Here’s how I learned why they were critical to successful customer development. Here’s how I learned why they were critical to successful customer development.
Steve Blank
APRIL 20, 2021
Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. It bears repeating: an early-stage startup must focus on making one customer group excited by a mission-aligned product.
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Startup Lessons Learned
MARCH 13, 2009
Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. Do your customers really read TechCrunch? If not, do not launch there.
Steve Blank
JULY 13, 2009
Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. Hype before shipping any product is an obvious flaw, but what about hyping products that have shipped but have zero business model?
Up and Running
MAY 23, 2016
The one-page pitch format is also more suitable for SaaS businesses that are constantly testing new ideas. Your pitch is going to cover your strategy (what you’re going to do), your tactics (how you’re going to do it), your business model (how you will make money), and your schedule (who is doing what and when). Do your own PR.
Steve Blank
JUNE 22, 2009
For the first 25 years HP’s business model was static. Of course HP did ship new products and innovate, but their center of innovation was sustaining innovation , around the core of their existing business. Elephant Graveyard Reinvention of large companies, while making for great case studies are rare. carry on reading.
Startup Lessons Learned
JULY 9, 2009
We were focused on revenue, but we didnt understand that revenue is not important for its own sake in an early stage company. No business model, either. We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. So, the idea of starting without a business model is good ?
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