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8 Challenges For Startups With A Neighborhood Focus

Startup Professionals Musings

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Watch out for local sales force requirements. Look at how large Groupon and Living Social’s sales forces are, and they are still struggling to maintain profitability.

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Hyperlocal Has Great Potential And Real Challenges

Startup Professionals Musings

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Watch out for local sales force requirements. Look at how large Groupon and Living Social’s sales forces are, and they are still struggling to maintain profitability.

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7 Counterintuitive Rules for Growing Your Business Super-Fast

Reid Hoffman

During the critical times when PayPal was developing its business model innovations and scaling up, we found ourselves needing to navigate a series of make-or-break challenges, or as I like to call them, “Oh s**t!” Operating on the embarrassment principle, we launched without Contact Finder.

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