Lean Goes Better with Coke – the Future of Corporate Innovation
Steve Blank
NOVEMBER 7, 2013
In 2012 I got together with Alexander Osterwalder , Henry Chesbrough and Andre Marquis to think about the Lean and the future of corporate innovation. For most big, established companies like us, our business models were developed years—even decades ago. And this has created a global entrepreneurial ecosystem.
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