From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
Or this: “Apple doesn’t do loyalty because they produce outrageously awesome products.” If you own an Apple product, you know what I’m talking about. Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising.
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