Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. In a business plan these are called marketing campaigns, which continue to rise in cost. In addition, special offers and competition prizes may be required.

Viral 225

Viral Marketing SEM Startup 225

Women Entrepreneurs Can

APRIL 8, 2020

Most people will turn to their favorite search engines to ask for tips, search the best products, or browse the web aimlessly. However, when everyone shares the same space, aka the web, you can obtain valuable data to position your brand. Is now the best time to start a paid search engine marketing (SEM) campaign?

SEM 52

SEM Social Media Search Audience 52

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. In a business plan these are called marketing campaigns, which continue to rise in cost. In addition, special offers and competition prizes may be required.

Viral 141

Viral Cost Marketing SEM 141

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. How many of these lead generation techniques are funded in your business plan?

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. How many of these lead generation techniques are funded in your business plan?

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. How many of these lead generation techniques are funded in your business plan?

Viral 120

Viral Lead Generation Customer SEM 120

Steve Blank

DECEMBER 7, 2010

Many entrepreneurship courses focus on teaching students “how to write a business plan.” are what make it a business, 2) business plans are fine for large companies where there is an existing market, existing product and existing customers. This class is not about how to write a business plan.

Wiki 311

Wiki Lean Management Business Model 311

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think. The problem is that customers dont read your business plan.

San Francisco 168

San Francisco PR Lean Early Stage 168