Business Plan Continuous Deployment CPA Web 
Startup Lessons Learned
JUNE 5, 2009
Certainly venture-backed startups don’t have this luxury – every business plan has a model in it. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.
Startup Lessons Learned
DECEMBER 14, 2009
A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.
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