Business Plan Continuous Deployment Customer Development Viral 
Startup Lessons Learned
DECEMBER 14, 2009
Each of these four currencies represents a way for a customer to “pay&# for services from a company. Constructing a working business model is a form of ecosystem design. Thus, business ecology is concerned with both ecosystem design and finding a driver of growth for that ecosystem. And this is true outside of games.
Startup Lessons Learned
MARCH 13, 2009
Do some Customer Development instead. Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think. The problem is that customers dont read your business plan.
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