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The Ultimate Guide to Starting a Software Company

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Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.

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How to Do Market Research

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Instead, we built a product first (that’s expensive!) and then started hunting around for the right target market (that’s usually the cheap part of product development). See Also: How Not Doing Market Research Sunk My Business. Don’t just do it to fill in a section of your business plan.