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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Users should easily understand which assets are promoted on which channels and the distribution schedule. Base your promotion plan on successful past launches and highly engaged channels. Creating distribution checklists in your marketing playbook feeds into content creation, ensuring each new piece of content gets lift.

Campaign 149
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How to Divide Equity to Startup Founders, Advisors, and Employees

thinkspace.com

The part that I’d like to zero in on is when you’ve got a high growth company what are some of the best practices out there to distribute equity to the founders, advisors, and employees? Business Plan 2 3 6 8 16. Below is an example of how some companies may approach distributing equity to employees.

Equity 62