Steve Blank

DECEMBER 7, 2010

Many entrepreneurship courses focus on teaching students “how to write a business plan.” If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. This class is not about how to write a business plan.

Wiki 316

Wiki Lean Management Business Model 316

Startup Lessons Learned

MARCH 13, 2009

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Do some Customer Development instead. The problem is that customers dont read your business plan. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

market-by-numbers.com

DECEMBER 7, 2009

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Sales or Marketing Company’s method of sales or marketing is unique or stands out compared to others who sell similar products. Please Share!

San Diego 40

San Diego RSS Lean Elevator Pitch 40