Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
in Ireland—despite being behind a paywall. An alternative to participating in FCF, a “subscription designation,” allowed Googlebot to crawl an 80-word snippet of an article, which served as the sole source of ranking material.). The downside of this method—if you use AMP—is that the article can be read on Google’s AMP cache.
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