Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”
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