California Engineer Retention Semantic 
Both Sides of the Table
OCTOBER 8, 2014
The monetization engine of the Internet that powers the most profitable business perhaps in history was invented and perfected in Los Angeles and is what you now know as Google Ad Words. But the “monetization heart of the Internet” doesn’t stop at Overture, Applied Semantics and MySpace. ”).
Both Sides of the Table
FEBRUARY 15, 2011
We were talking about a company, Factual (disclosure my firm is an investor), which was founded by one of LA’s most talented Internet entrepreneurs, Gil Elbaz , who as co-founder of Applied Semantics (purchased by pre-IPO Google for $102 million and now Google AdSense) is responsible for a large portion of the Internet’s monetization.
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