Steve Blank

APRIL 9, 2009

This year, marketing need to provide sales with 40,000 active and accepted leads, company and product name recognition over 65% in our target market, and five positive product reviews per quarter. We hired union laborers to do that. The same was true for the Product Marketing group.

Silicon Valley 263

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Startup Professionals Musings

APRIL 10, 2011

I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your product naming. Eventually I relented and she joined the group.

Saudi Arabia 225

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Startup Professionals Musings

MARCH 13, 2010

I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your product naming. Eventually I relented and she joined the group.

Brazil 121

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