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Transcript of Why Sales and Marketing Need Each Other

Duct Tape Marketing

John Jantsch: I am in Kansas City, Missouri. Drive revenue. And account based selling is nothing new, but what about working also with the marketing people to tailor and customize some of the marketing campaigns and outreach for a specific account. So Pam, thanks for joining me. Pam Didner: My pleasure. Pam Didner: Yeah.

Sales 57
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? Robert Rose: No.

Cost 36
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack.