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Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Learning from Obama: maneuver warfare on the campaign trail I had the privilege of volunteering for the Obama campaign in swing states for a few weekends during the final push towards victory. Im quite confident I got more out of the experience than the campaign got from me.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

From Lean Startup Machine , Lean LA and San Diego Tech Founders , to countless speeches and workshops, I have seen the impact that their leadership has had first hand. There continues to be an incredible demand out there for actionable, practical lessons in how to apply this emerging set of ideas. It was a fairly organic thing.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Case Study: Continuous deployment makes releases n.

Demand 167
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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. Case Study: Continuous deployment makes releases n. Think of it as micropayments for beta testers.

SEM 164
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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. Then you set up a web app to co-ordinate volunteers who can wipe a hard drive and install Ubuntu. Case Study: Continuous deployment makes releases n.

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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Founders push for it. In some ways, founders are even worse. My experience is that many founders actually have a deep anxiety that maybe they are not succeeding. Start with a five-dollar-a-day SEM campaign. Dont scale.

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Business ecology and the four customer currencies

Startup Lessons Learned

Startup founders need to use their own judgment to ask: which is the riskiest assumption underlying my business plan? Founders struggle with this question. In an entrepreneurial situation, this is hard, because artifacts that we are creating (products, code, marketing campaigns, even revenue) are of secondary importance.

Customer 156