Campaign Cofounder Customer Development Direct Marketing 
YoungUpstarts
DECEMBER 9, 2013
You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. And good news: This tailored approach is vastly more effective than general media campaigns, too! Risk stepping out from behind technology.
Steve Blank
SEPTEMBER 27, 2010
In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. And once you got the data you asked for, it still took weeks or months for a marketer to tease out any customer insight and trends from the data. Founder Too.
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