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Ellison Eyewear the Multi-Billion $ Sunglass Industry

Hearpreneur

Thanks to a new company helmed by Greek-American entrepreneur Aristotle Loumis of WearEllison.com , that worry will be a thing of the past, and everyday consumers can get in on his innovation via his outside-the-box crowdfunding campaign on Republic.co. At 18, he headed to University of Iowa to study dentistry.

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Audience Segmentation: Where Do You Start?

ConversionXL

As Peter Drucker famously wrote, “The aim of marketing is to know the customer so well the product or service fits them, and sells itself.” ” In conversion optimization , we talk about the importance of knowing our customers a lot. Identifying new product development opportunities you might have otherwise overlooked.

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