Both Sides of the Table

MAY 13, 2018

Sometimes engagement at the later stages seems to go dry. Frankly, this is like running a sales campaign and when the last big push to persuade four disparate departments to back you and it starts feeling difficult, you instead start working on selling to different customers. It should be obvious to you.

Term Sheet 332

Term Sheet Due Diligence Campaign Sales 332

Duct Tape Marketing

SEPTEMBER 22, 2022

Time in the second square we're on behalf our conversation, right? I can tell you that this year, this past year we made significant, I mean incremental significant and material investments into large scale paid campaigns. I don't have the result yet, which is kind of a let down for this kind of conversation.

SEO 82

SEO Channel Campaign Audience 82

Duct Tape Marketing

JANUARY 4, 2023

That half our conversation, right , it's an online visibility management SaaS platform that is used by millions of marketers worldwide, including this one. I can tell you that this year, this past year, we made significant, I mean, incremental, significant and material investments into large scale paid campaigns. What do you wanna do?

SEO 85

SEO Audience Channel Campaign 85

YoungUpstarts

AUGUST 27, 2018

PR Outreach. Content and PR outreach involves reaching out to different sites, publications and blogs in hopes of getting content written by you, published. If your content is as relevant at a later stage as it is now, it has evergreen qualities. Be yourself and the article will flow much smoother – like a conversation.

Marketing 113

Marketing PR Later Stage Startup 113

This is going to be BIG.

JANUARY 6, 2014

That''s why I''ll probably hang around the Canary board a little longer than I would otherwise--to learn from future later stage investors as the fast growing company, now around 20 people, grows over the next few years into a powerhouse. Maybe if I had been better, a transition conversation wouldn''t have happened.

Startup 161

Startup Venture Capital IPO Viral 161