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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

News & Features. Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. Search Week Newsletter. Search Month Newsletter. SearchCap Daily Newsletter. All Columns.

SEO 54
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others.