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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

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Transcript of An Entrepreneur’s Journey to Success

Duct Tape Marketing

We’ve had a lot of challenges that we’ve overcome, for example, hiring and retaining an engineering team when we were a tiny little company, it was hard to get a high quality engineer to come bet their career on you. I’d say that writing software is hard but really we’re getting pretty good at that now.

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The Ultimate Guide to Starting a Software Company

Up and Running

If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign.