Startup Professionals Musings

FEBRUARY 1, 2012

The same messaging rules that apply to classic public relations and branding apply to social media. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Producing weak, unfocused, or unhelpful content.

Social Media 233

Social Media Media Lead Generation Startup 233

Startup Professionals Musings

OCTOBER 4, 2010

The same messaging rules that apply to classic public relations and branding apply to social media. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Producing weak, unfocused, or unhelpful content.

Social Media 212

Social Media Media Startup Curation 212

Gust

NOVEMBER 7, 2011

The same messaging rules that apply to classic public relations and branding apply to social media. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Producing weak, unfocused, or unhelpful content.

Social Media 125

Social Media Media Startup Curation 125