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Ellison Eyewear the Multi-Billion $ Sunglass Industry

Hearpreneur

Thanks to a new company helmed by Greek-American entrepreneur Aristotle Loumis of WearEllison.com , that worry will be a thing of the past, and everyday consumers can get in on his innovation via his outside-the-box crowdfunding campaign on Republic.co. At 18, he headed to University of Iowa to study dentistry. Look Good, Do Good.

Greece 49
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Audience Segmentation: Where Do You Start?

ConversionXL

As Peter Drucker famously wrote, “The aim of marketing is to know the customer so well the product or service fits them, and sells itself.” But we rarely talk about the process of strategically segmenting our audience so that our products and services can sell themselves. ?????? The problem(s) with segmentation.

Audience 125