How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
Marketing campaigns, Baker argues, are now chalkboard specials: readily changeable menus of expertise that require no long-term commitment—unlike the 20-foot neon sign above a restaurant. Other companies, like Blendoor , have developed technology platforms that automatically strip out some of the “noisiest” parts of resumes.
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