Campaign Lead Generation Massachusetts Social Media 
www.foliomag.com
JULY 31, 2012
B2B: Business Media. Consumer Media. Lead Generation. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.
ReadWriteStart
DECEMBER 8, 2011
Well, at the very heart of the marketing and selling problem is the concept of lead generation. Once upon a time, it was a rather straightforward exercise of collecting names and mailing addresses, and then running direct mail campaigns. Today, the problem has once again changed definition. Roundtable photo by Jim Linwood.
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