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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

We believe instead of setting up your marketing organization for interruption, like it’s basically been set up for the last 50 years, what if we set it up around groups of audiences that we get really close to, we build loyal and trusted relationships with, and we don’t just create one revenue stream. We create four, five.

Cost 37
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Transcript of Why Sales and Marketing Need Each Other

Duct Tape Marketing

John Jantsch: I am in Kansas City, Missouri. Drive revenue. And account based selling is nothing new, but what about working also with the marketing people to tailor and customize some of the marketing campaigns and outreach for a specific account. So Pam, thanks for joining me. Pam Didner: My pleasure. Pam Didner: Yeah.

Sales 57