article thumbnail

Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. Brand strategy isn’t just for marketers and their campaigns.

Marketing 128
article thumbnail

Smells Like Money: The Business of Waste Management

Up and Running

Today in Oklahoma City, Okla, Keith and Cheryl own three separate companies that manage and dispose of a variety of waste, from hazardous and commercial waste, to the treatment of industrial waters and grease trap cleaning. Just do it,” he remembers her saying. ” That was 19 years ago.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Social Media Measurement and Tracking Tools

www.foliomag.com

It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” The breakdown: “This is a new vendor for us. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Massachusetts. Mississippi. New Hampshire. New Jersey. New Mexico.

article thumbnail

The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Leslie Michelson: Doctor to the 1% (and Maybe Someday to You). Bicyclists of a Feather Flock Together. Are We Really Getting Smarter? Mossberg Reviews the iPhone 5. Globaloney: Globalization Challenged. Massachusetts.

article thumbnail

Transcript of Tapping Into Existing Connections to Network Smarter

Duct Tape Marketing

David Burkus: And that’s kind of precisely what happened from the campaign headquarters in Brooklyn. I went to grad school at the University of Oklahoma. John Jantsch: And then he went back over at Oklahoma State, I think, where he was an undergrad. David Burkus: I went as an undergrad at Robertson. David Burkus: Yeah.