article thumbnail

HOW TO: Build an App for Your Small Business

mashable.com

It’s also a good idea if you want a cohesive campaign that reflects your company’s goals, messaging and branding across multiple channels, from Facebook to smartphones. This is a good choice if you need ongoing support and are ready to make a greater commitment to tech-based marketing than just a one-off mobile or social app.

article thumbnail

How a Buyer (or User) Persona Can Improve Your Business

Up and Running

It’s much easier to develop a product and design marketing content and campaigns when you know exactly who the customer is and how they will react to different kinds of marketing. When you’re thinking about a new marketing campaign, you should be thinking, “will my buyer like this?”. User personas. a product that gets you customers).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. John: And we’re also seeing an ad that has reviews in it and all kinds of snippets in it now an extension. dtmactive. David: Sure.

Search 30
article thumbnail

Transcript of Everything You Need to Know About Podcasting

Duct Tape Marketing

John Lee Dumas: I have a couple friends in the City of Portland, Maine where I was born and raised and actually launched EOFire back in 2012 in Portland, Maine that are doing really cool regional podcast that are being listened to because people want to know what’s happening in Portland, not just in the world.