SoCal CTO

article thumbnail

Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). What are the risks and rewards?

article thumbnail

Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

We're very glad our work is effective for them, but this means we do ourselves out of a job for a while once a major campaign is done! More general resources are: Tracy Williams at Olmstead Williams for PR. Then 6 months later the client comes back for more, but meanwhile. Wow, that's an interesting question!