Cap Table Naming Reputation Syndication 
Both Sides of the Table
JULY 7, 2015
After they see a name they trust, everybody wants to invest” It’s called “ social proof ” and it’s a good thing for entrepreneurs. But we’ve gotten the point where ENIFA and they will invest with no information based solely on the name of who else has invested. million from more than 30 investors.
This is going to be BIG.
DECEMBER 3, 2020
Diversification Finance 101 would tell you that, in the public market, you want to be in at least 20-30 names to eliminate a good chunk of the risk (as defined by the standard deviation of return) that you don’t actually get paid for. Less than that and you need something else to bring to the table. b) Reputation for adding value.
www.paulgraham.com
APRIL 28, 2010
Some angel investors join together in syndicates. One of the dangers of taking investment from individual angels,rather than through an angel group or investment firm, is that theyhave less reputation to protect. A big-name VC firm will not screwyou too outrageously, because other founders would avoid them ifword got out.
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