How to Create a Marketing Funnel by Responding to Customer Behavior
ConversionXL
OCTOBER 30, 2021
However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA.
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